Yep, it is what it is: chicken as a waffle. Chicken. Waffles. Chicken waffles. Handheld. Bite-friendly. Waffle-y. All of the flavors are there; they’re just packaged in a way that’s friendly to kiddos. Give it a try–you’ll be surprised how much you like it yourself.
As silly and/or horrifying as it may initially sound, if your little one is the sort who likes a little waffle with his/her syrup–and that’s most–it’s not a terrible idea to side with a bit of maple the first few times you make it. Also note: this is not a light bite, so keep the remaining elements on the plate light: a soft vegetable and/or fruits, a not terribly dense starch (i.e., rice or quinoa), etc.
so far as you bind the ingredients with an egg and add some breadcrumbs to get a crust on the exterior, you could waffle pretty much any protein or vegetable dish. Look for some of our takes--panjeon! spanakopita! grilled cheese!--soon.